Comparison · 2026

Lokal360 vs Wix.
A static site versus a SaaS builder.

·Igor Biały · Lokal360

The verdict in 1 sentence

Wix is enough for a hobby business, a micro-firm on a 0 PLN budget, a freelancer with 1 page. A Lokal360 static site wins for any business that wants: better SEO, a lower 5-year TCO, no vendor lock-in, ownership of the code.

  • Wix: 80-280 PLN/month, a perpetual subscription, PageSpeed 30-60, export impossible, vendor lock-in
  • Lokal360 static: 1 299-2 499 PLN one-time, PageSpeed 99/100, the code is yours, hosting from 250 PLN/year with a domain
  • 5-year cost (small biz): Wix 4 800-16 800 PLN / Lokal360 1 299-2 799 PLN, a difference of 4 000-15 000 PLN
  • The key: with Wix the owner pays for hosting forever and CANNOT export their site, it is a lifelong subscription

Comparison table

DimensionWixLokal360 static
Setup cost0 PLN (DIY) or 1 500-5 000 PLN (Wix Partner)1 299-2 499 PLN
Monthly80 PLN (Light), 280 PLN (Business Elite)0-149 PLN (optional care)
5 years (small biz)5 400-17 100 PLN1 599-11 739 PLN
PageSpeed mobile30-60 (usually red CWV)95-100
SEO out-of-the-box50 % (URL `/?p=...`, weak HTML)100 % (semantic HTML, schema, sitemap)
Site exportIMPOSSIBLE (content in PDF only)2 minutes (copying a folder)
CustomizationDrag-and-drop, limitedFull (the code is yours)
Client edits it themselvesYes (Wix Editor)No (unless Decap CMS)
Shop / WooCommerceYes (Wix Stores), includedSnipcart / Shopify embed
Schema.org / JSON-LDBasic auto-gen14 schema types (LocalBusiness, Article, Person, Service, BreadcrumbList...)
Domain+90 PLN/year (Wix domain)60 PLN/year (OVH/nazwa). Yours
Wix ads on the site (free plan)Yes (Wix.com banner)None
Vendor lock-inVery high (zero export)None

A real bill for a typical small business

Option A: Wix Business plan (typical for businesses)

  • DIY setup: 0 PLN (your time, typically 20-40 hours)
  • Wix Business plan: 80 PLN / month × 60 = 4 800 PLN / 5 years
  • Wix Custom domain: 90 PLN × 5 = 450 PLN
  • Wix Stores Pro (if a shop): +120 PLN / month × 60 = +7 200 PLN
  • Apps from the Wix App Market (usually 5-15 USD/month each): typically 1 500-5 000 PLN / 5 years
  • Total without a shop: 5 250 PLN / 5 years
  • Total with Wix Stores: 12 450 PLN / 5 years

Option B: a Lokal360 static company site

  • Setup: 2 499 PLN (one-time)
  • Hosting (dhosting): ~190 PLN / year × 5 = 950 PLN
  • .pl domain: 60 PLN × 5 = 300 PLN
  • Optional care: 0-8 940 PLN / 5 years
  • Total without care: 3 749 PLN / 5 years
  • Total with Standard care: 12 689 PLN / 5 years

Difference: 3 000-10 000 PLN / 5 years in favor of static

Plus a 30-50 % higher PageSpeed = better SEO = more free traffic. Plus ownership of the code (you can change the contractor / hosting at any time).

The worst fact about Wix: you cannot export it

This is a real dealbreaker. After 5 years on Wix you want to switch, to what? The site you built over hundreds of hours is trapped. Wix does not let you export the site as HTML/CSS. You can only:

  • Export the content as PDF / Word (you lose all the links, the design, the structure)
  • Cancel the subscription, the site disappears from the internet
  • Start from scratch with a new contractor

It is a lifelong subscription, not ownership. A static HTML site is your folder of files, you can copy it to any host in 2 minutes.

When Wix is the better choice

  • A hobby business with no budget for a 999+ PLN setup
  • A freelancer with 1 portfolio page, editing it daily
  • No budget for maintenance. Wix is zero-touch
  • A shop with 5-20 products. Wix Stores is enough, a shorter time-to-launch

When a static site wins

  • Any service business (restaurant, hotel, salon, clinic)
  • A 3+ year plan in a given industry
  • Local SEO as an acquisition channel (Wix is weak, static PageSpeed 99 = a ranking factor)
  • Custom design / branding. Wix templates are for everyone
  • Technological independence, you do not want to depend on a single provider

FAQ

I have a site on Wix, how do I migrate?

Migration from Wix → HTML is a manual rewrite (Wix does not export). Full process: WordPress / Wix migration → HTML. Price 899 PLN, 5-7 days. Content, structure, SEO preserved through 301 redirects.

Does Wix Stores replace Shopify?

For 5-20 products, it is enough. Above 50 products / 50 orders per month. Shopify is better (better checkout, more integrations, a lower total cost with transactions). Wix Stores = good enough for a micro-firm.

Does Wix Velo (code) save the situation?

Partly. Wix Velo gives you a JavaScript backend, but the frontend (HTML/CSS) is still trapped in the Wix format. Export is still impossible. Velo is a patch, not a solution.

What if I have already paid for Wix for a year?

Finish the year, and in the meantime start building the static site. The migration is ready before Wix expires, the switch happens in a single day. Wix usually does not refund the money pro rata.

Time to escape Wix?

Migration in 5-7 days, content preserved, SEO with no loss of rankings.

IB

Drop me a line and I will tell you what I can do for your business

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