Comparison · 2026
Lokal360 vs WordPress.
Static site versus CMS.
The verdict in 1 sentence
A static site (Astro/HTML) wins for 90% of small businesses, faster, cheaper, safer. WordPress only makes sense when: 1) the client wants to edit it themselves every day, 2) WooCommerce is needed for a shop, 3) a blog with 4+ posts/month + a dedicated content editor. For restaurants, hotels, salons, clinics, local services, WordPress is overkill.
- Static site: PageSpeed 99/100, hosting from 250 PLN/year with a domain, zero break-ins, still working in 5 years without updates
- WordPress: PageSpeed 30-70 (optimization required), premium hosting 50-200 PLN/month, 90% of break-ins on small businesses are WP, plugin hell
- 5-year cost (small biz): Static, from 2 499 PLN setup + approx. 1 250 PLN hosting (5 years) = approx. 3 749 PLN. WordPress, 3 000-8 000 PLN setup + 6 000-12 000 PLN hosting / 5 years.
Comparison table
| Dimension | Static site (Lokal360) | WordPress |
|---|---|---|
| PageSpeed mobile | 95-100/100 by default | 30-70/100 by default, 80-90 with optimization |
| LCP (Core Web Vital) | < 1 s | 2-6 s |
| Annual hosting | from 250 PLN (hosting + domain) | 600-2 400 PLN (premium WP hosting) |
| Hackability | Practically zero (no database) | High (90% of break-ins are WP) |
| Updates | None (static, always works) | 15-25 plugins + core, every 1-2 months |
| Client edits it themselves | No (unless you add Decap CMS) | Yes, full panel |
| Shop with a cart | Hard (Snipcart, Shopify embed) | WooCommerce, excellent |
| Blog / publishing | Markdown / MDX (developer friendly) | Gutenberg editor (non-tech friendly) |
| SEO out-of-the-box | 100% (semantic HTML, schema, sitemap) | 60% (Yoast / RankMath needed) |
| Backup | Git (free, automatic) | UpdraftPlus / hosting backup (50-200 PLN/year) |
| Multi-language | Yes, natively (i18n) | Polylang / WPML, 200-500 PLN/year |
| Migration to another host | 2 minutes (copying a folder) | 2-5 days (database, plugins, configs) |
| Vendor lock-in | None (standard HTML/CSS) | Medium (paid themes/plugins) |
| Build time (one-pager) | 2-5 days | 3-10 days |
A real 5-year bill for a typical small business
Option A: Static site (Lokal360 Business Card)
- Setup: 1 299 PLN (one-time)
- Hosting (dhosting): ~190 PLN / year × 5 = 950 PLN
- .pl domain: 60 PLN × 5 = 300 PLN
- Updates: 0 PLN (static needs none)
- Optional care at 149 PLN/month: 0-8 940 PLN / 5 years (depends whether you choose it)
- Total without care: 2 549 PLN / 5 years
- Total with Standard care: 11 489 PLN / 5 years
Option B: dedicated WordPress
- Setup by a developer / agency: 3 000-8 000 PLN
- Premium WP hosting (zenbox, hekko, mydevil): 1 200 PLN / year × 5 = 6 000 PLN
- .pl domain: 60 PLN × 5 = 300 PLN
- Paid plugins (Yoast Premium, WP Rocket, Elementor Pro): 600-1 200 PLN / year × 5 = 3 000-6 000 PLN
- Updates + security (yourself or a developer): 50-100 PLN / month = 3 000-6 000 PLN / 5 years
- Automatic backup: 100-200 PLN / year × 5 = 500-1 000 PLN
- Total: 15 800-28 300 PLN / 5 years
Difference: 10 000-25 000 PLN / 5 years in favor of static
Plus a much higher PageSpeed = better SEO = more free traffic from Google. WordPress has a much higher TCO than static in the first 5 years.
The myth that "WordPress is free"
The most damaging myth. The WordPress core really is open-source and free, but a real WordPress for business requires:
- A premium theme (Astra Pro, GeneratePress Premium, Divi): 250-800 PLN / year
- A page builder (Elementor Pro): 250 PLN / year
- An SEO plugin (Yoast Premium / RankMath Pro): 400 PLN / year
- A cache / performance plugin (WP Rocket, Perfmatters): 200 PLN / year
- A security plugin (Wordfence Premium, iThemes Security Pro): 400 PLN / year
- Backup (UpdraftPlus Premium): 280 PLN / year
- Forms (Gravity Forms / WPForms Pro): 250 PLN / year
- Premium WP hosting (needed for performance): 600-2 400 PLN / year
In total: 2 500-5 000 PLN / year just to keep WP in a production-ready state. A static site: ~250 PLN / year (hosting + domain).
When WordPress is the better choice
- A WooCommerce shop, 50+ products, cart, integration with accounting. WP wins.
- A blog with 4+ posts / month, when a non-tech person writes every day, the WP panel beats Markdown.
- A membership site, online courses, premium content behind a login. WP has excellent plugins (MemberPress, LearnDash).
- A client with 5+ employees editing content, multi-user roles in the WP panel.
- Custom complex forms / workflows. Gravity Forms + Zapier + automation.
When a static site clearly wins
- Small service businesses, a restaurant, hotel, salon, clinic, mechanic, plumber. Content changed occasionally.
- A one-pager / 5 subpages, no shop, no blog with dozens of posts / month.
- Maximum speed, food service, e-commerce with a simple checkout.
- Maximum security, a medical practice, a dermatology clinic (GDPR sensitivity).
- A "set and forget" site, the site is meant to run for 5 years without your attention.
- A low hosting budget, micro-businesses with a budget of 100 PLN / year for their entire digital presence.
FAQ
I have a WP site, should I migrate?
It depends. If your WordPress meets an SLA (PageSpeed 80+, no break-ins in the last 12 months, up-to-date plugins, no daily changes), stay. If it loads in > 3 s, crashes regularly, requires constant maintenance, it is worth migrating. Full process: WordPress / Wix migration → HTML.
Does a static site have a blog?
Yes. Astro has a native content collections system, you write posts in Markdown / MDX and at build time it generates static HTML pages. Just like this Lokal360 blog (60 posts). A non-tech client can edit it through Decap CMS (free). The UI is similar to WP.
What about the contact form?
A static site supports: Formspree (free 50/month), Tally, Web3Forms, Cloudflare Workers + email, your own PHP backend. All of these options are cheaper and simpler than Gravity Forms on WP.
What about SEO? WP has Yoast.
A static site has SEO out-of-the-box: meta tags, schema.org, sitemap, robots.txt, semantic HTML. Yoast in WP adds these things to an ugly default. A static site is simply well built from the start. PageSpeed 99/100 vs WP 30-70 is the strongest ranking factor.
What if a non-tech client wants to edit?
3 options: 1) monthly care (149 PLN/month), you email me, done within 24 h; 2) Decap CMS / TinaCMS. A panel UI similar to WP, no subscription; 3) Sanity CMS, premium, 0-25 USD/month.
Can I move a static site to another host?
Yes, in 2 minutes. The entire code is a folder with HTML / CSS / JS files. You upload it to any server. WP requires exporting the database + files + reconfiguring the plugins, 2-5 days of work.
Time for a static site?
Business Card in 5 days, Company site in 7 days. PageSpeed 99/100 as standard.
Drop me a line and I will tell you what I can do for your business
Website, your own booking system, a 360° tour, ongoing care, separately or together. I will call and tell you straight what makes sense in your case. No obligation.
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