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Industry hub · for hotels and guesthouses Guesthouse, boutique hotel, cabin, agritourism less commission, more direct bookings

A website for a guesthouse and hotel,
with a smaller commission.

A website for a guesthouse or hotel gives the guest full access to information about the property, and its key element is a room offer with a 360° tour. Booking takes 15-18% from every reservation. Combining direct bookings with Booking lowers the average commission to ~8%, and a 360° virtual tour convinces the guest before they land on the portal. Website, interior tour, booking system, Business Profile, chatbot for night-time questions.

Configure the package →or Komplet Standard (8,950 PLN) →See the 6 services ↓
8% commission in the hybrid vs 15%
360° interior tour in the profile
15 panoramas in a typical tour
24/7 chatbot for night-time questions
Typical guesthouse set net

Business website

Rooms, attractions, FAQ

2 499 PLN

360° tour · recommended

15 panoramas (rooms + lobby)

1 690 PLN

Direct booking

iCal sync with Booking, 0% commission

from 3 999 PLN

AI chatbot

Answers guests at night

from 1 490 PLN

In brief

A complete online presence for a hotel or guesthouse is a website with commission-free direct booking, a 360° tour of the rooms and common areas in Google Maps, a Google Business Profile and local visibility, all handled by a single provider. Instead of handing 15-18 percent of every booking to the portals, the guest books straight with you. Business website from 2 499 PLN, booking system from 5 999 PLN, the full Komplet from 8 950 PLN net.

  • A website with direct booking and payments to your own account, 0 percent platform commission.
  • A 360° tour of the rooms and spaces in Google Maps, the guest views the property before booking.
  • Booking system from 5 999 PLN net, iCal synchronisation with Booking and other portals.

Services for lodging

Six tools
for a guesthouse, hotel, cabins.
Each linked to a separate, detailed offer.

A guest picks a place to stay in 30 seconds on their phone, and all you have for it is photos from Booking and a 15% commission on every reservation. These six tools turn that around: the 360° tour shows your 5-15 rooms the way a portal never will, the booking system lowers the Booking commission, and the Google Business Profile, chatbot and QR look after the guest from search to review.

Strongest service · lodging

360° virtual tour of the rooms

A guesthouse has 5-15 rooms to show, that is your edge. Booking limits you to 5-10 photos, your website with a tour lets the guest „step into” the room, look out the window, check the bathroom layout. Standard 1 690 PLN (8 panoramas), Premium 2 990 PLN (15 panoramas, every room type).

360° tour for lodging →
Less commission

Commission-free booking system

You combine both channels: Booking still attracts new guests, your own system keeps the profit with you. Stripe + Przelewy24 + BLIK payments, two-way iCal synchronisation with Booking and Airbnb (no double bookings). The Mini System 3 999 PLN is enough for a 5-15 room guesthouse and pays for itself in 4 months.

Online booking system →
Foundation

Guesthouse website

Showcase website 1 299 PLN for agritourism and holiday cabins, Business website 2 499 PLN for a guesthouse with a restaurant and spa. Gallery of 30+ room photos, descriptions with strong points (view from the window, fireplace, bathtub), availability calendar, map with nearby attractions, very fast loading on the phone.

Websites →
Local results

Google Business Profile + GBP

Most guests search „guesthouse Tatras”, „boutique hotel Sopot” on Google and Maps. The first 3 results on the map usually grab the bulk of the clicks. Profile setup 490 PLN + Business Profile subscription 299 PLN/mo, Top-3 position in 4-6 months.

Google Business Profile →
24/7

AI chatbot for guest service

A guest asks about a free room at 11 p.m. Booking answers right away, you are asleep. An AI chatbot trained on your price list, house rules, breakfast hours, pet policy, parking. Setup 1 490 PLN + 99 PLN/mo. Recovers 5-15 bookings a month that would otherwise go to the competition.

AI chatbot →
In the room

QR Lokal in the rooms

A QR code by the bed: Wi-Fi (one scan), house rules, room service order, attractions map, taxi call, a request for a Google review at check-out. QR set 790 PLN + holders 39 PLN each. The cheapest way to get a guest to leave a 5-star review (and not a 3-star one on Booking).

QR Lokal →

Booking vs Lokal360

15% commission
against an 8% hybrid.
Mini-comparison. Full calculation → /system-rezerwacji-online/.

The most common question from guesthouse owners: „should I drop Booking?”. No. You combine both channels: Booking attracts new guests, and you collect direct bookings from returning and referred guests. The average commission drops from ~15% to ~8%.

You do not have to start with a system

Even the cheapest website with a booking form, a phone number and WhatsApp (Showcase website from 1 299 PLN) lets you take direct bookings: the guest writes, you confirm manually, and the portal takes no commission on that booking. It works from day one. A full online booking system with payments and a calendar you add later, once direct traffic grows. The table below shows how, with a 30% Booking and 70% direct mix, the average commission drops from ~15% to ~8%.

Booking only 15%

7,500 PLN a year
in commission to Booking.com

  • Every booking: 15-18% of the stay
  • The guest sees 5-10 stock photos
  • Customer record - owned by Booking
  • Money arrives with a delay
  • Booking decides on position, rating, discounts
  • No own channel, no contact with returning guests

50,000 PLN turnover × 15% = 7,500 PLN / year

Lokal360 hybrid ~8%

~2,950 PLN a year
commission in the hybrid (4,550 PLN less than Booking-only)

  • 30% of bookings via Booking (new guests)
  • 70% of bookings direct (0% portal commission)
  • 360° tour and full galleries on your website
  • Guest data, mailing and contact yours
  • Deposits through your account (Przelewy24/Tpay), ~2% operator fee
  • iCal synchronisation with Booking + Airbnb, no double bookings

50,000 PLN × 30% × 15% + 70% × 2% = ~2,950 PLN / year

→ Full comparison and booking system case studies

Flagship system

System Pro,
direct bookings instead of Booking commission.

Booking takes 15-18% from every reservation. System Pro handles a property with several resources at once: rooms, a hotel with a restaurant, an events hall, roles for reception and the manager. You collect direct bookings on your own website, with no platform commission.

System Pro · one-time setup 8 999 zł

Multi-resource system for a hotel

A hotel with a restaurant, rooms and an events hall in one panel, roles for the team. Direct bookings with no portal commission.

  • Multi-resource: rooms, restaurant tables, events hall in one panel
  • Roles for the team (reception, manager) and separate calendars
  • Payments and deposits through the client account (Przelewy24 or Stripe) plus iCal sync with Booking and Airbnb, we only integrate the gateway
See the Reservation system →

Direct bookings instead of commission

You combine both channels: Booking still attracts new guests, and you collect returning and referred ones directly. The average commission drops from 15% to around 8%, because part of the bookings goes through your system with no platform commission.

Lokal360 vs Booking → Calculate the commission →

Payments go through the client account (Przelewy24 or Stripe), where you are the merchant. Lokal360 does not intermediate payments and takes no commission on reservations, it only integrates the gateway with the system.

360° tour · technology example

How a 360° tour works,
on a real example.

This is one of our real 360° tours, here a lodging property (Zakątek pod Tatrami, a guesthouse in Podhale, shot with a Matterport Axis scanner and embedded on the site and the Google Business Profile). We will film the rooms, reception, restaurant and common areas of your hotel or guesthouse to the same standard, and guests can view the interiors remotely before they book a stay.

Realization and models

One lodging realization,
and how the Complete works.

The standard you get shows on a public lodging realization (Tatra Cottages, Dębno near the Tatras): PageSpeed 99/100 and loading lower by 88%. Alongside it I show how the Complete usually works in guesthouses and hotels, less portal commission thanks to direct bookings, more reservations thanks to the 360° tour and a chatbot for night-time questions.

direct fewer portal commissions

Guesthouses and boutique hotels

A website with a direct booking module and the client's own Przelewy24 or Stripe account (the payment goes straight to the owner) usually helps shift part of the bookings away from Booking towards direct bookings. With that pattern, less tends to be left on portal commissions. The scale depends on the property and the season.

Website + System + Profile 8 988 PLN for implementation
99/100 PageSpeed, LCP -88%

Tatra Cottages (Dębno near the Tatras)

A new static website instead of WordPress: PageSpeed 99/100, LCP lower by 88%, JSON-LD Lodging for each cabin. A faster, mobile-friendly page helps keep the guest who arrived from Google.

Website migration to Astro 2 499 PLN for implementation
24/7 answers to night-time questions

Hotels and guesthouses · night chatbot

A common night-time problem (10 p.m.-8 a.m.): no one answers the phone, so guests book with the competition or on Booking in the meantime. An AI chatbot trained on the price list, availability and house rules usually answers for the owner outside staffed hours, while a 360° panorama works well as a Meta creative. Real 360° campaign benchmark (MOXO Wola): a 360° ad is clicked more often than a static photo.

AI chatbot + System 7 489 PLN for implementation
See the full portfolio of projects →

Typical package

For a guesthouse
of 10-15 rooms.
One-off + monthly bill. No hidden costs.

The most common package ordered by owners of mid-sized guesthouses. The 360° tour makes an impression, the booking system lowers the Booking commission, the website is the basis, the Google Business Profile is visibility. The chatbot is optional, for properties with heavy night traffic.

One-off (implementation)

  • Business website Gallery 30+, calendar, attractions map, very fast loading. Alternative: Showcase website 1 299 PLN for agritourism.
    2 499 PLN
  • Standard 360° tour recommended 8 panoramas: lobby, 4 rooms, restaurant, terrace, exterior. A strong argument when choosing a place to stay.
    1 690 PLN
  • Mini Booking System Online booking with Stripe/Przelewy24 payments, iCal synchronisation with Booking/Airbnb, your own guest database.
    3 999 PLN
  • Google Business Profile setup A full Google Business Profile with 30+ photos, a description, property features, posts. Top-3 position in 4-6 months.
    490 PLN
  • AI chatbot implementation optional For properties with night traffic, answers about availability, prices, house rules 24/7.
    1 490 PLN
Total implementation (with chatbot): 10 168 PLN net
Without the chatbot: 8 678 PLN net

Monthly (subscription)

  • Google Business Profile subscription Google posts every 2 weeks, review monitoring, keyword fine-tuning.
    299 PLN / mo
  • AI chatbot maintenance optional Hosting, knowledge updates, AI model. Plus usage ~30-80 PLN/mo.
    99 PLN / mo
Total monthly (with chatbot): 398 PLN / mo
Without the chatbot: 299 PLN / mo

For guesthouses > 15 rooms or boutique hotels with several services at once (restaurant + spa + events) I recommend the Pro System 8 999 PLN and the Premium Tour 2 990 PLN instead of Mini/Standard. Run a short-term rental? See the separate offer for a website for holiday cabins. I prepare a specific calculation after you fill in the form below.

Direct channel

Give the guest a reason
to book directly.
Part of building the direct channel, which I configure during implementation.

A page with a form is not enough on its own, the guest needs a concrete reason to skip the portal and write to you directly. This is a set of incentives that I wire into the website and booking system, plus a ready conversation script for when a guest asks straight out: “is it cheaper direct?”. It is not a separate line item on the price list, it is part of configuring the direct channel.

“Book direct, cheaper” banner

A visible bar on the room page: by booking direct instead of through a portal, the guest gets a benefit (for example 10% off or an extra breakfast). The portal will not let you drop the price below parity, but a benefit outside the price is allowed.

More flexible cancellation

Free cancellation closer to the date or a free change of dates, which the rigid portal rates usually do not offer. Real value for the guest, zero commission cost for you.

Discount code for returning guests

After check-out the guest receives their code for the next stay booked directly. A returning guest who already knows the rooms is the easiest to move from the portal to a direct booking.

Email and SMS automation after check-out

After check-out the system sends a thank-you with a request for a Google review and an invitation to book the next stay directly. It collects the guest data that the portal will never hand over to you.

Best-price bar on the site

A “best price only here, no intermediary commission” message next to the booking module. It reassures the guest that they will not overpay by booking direct, so they do not go back to the portal to compare.

All in one configuration

I set these elements up together with the website and the booking system, as part of building the direct channel. No separate item on the invoice, we match them to your property and season.

Conversation script · when a guest asks “is it cheaper direct?”

The most common situation: the guest found you on a portal and asks whether they will pay less outside it. You cannot break price parity (the portal forbids it), but you can give a reason beyond the price. A ready owner reply:

“The price for the stay itself is the same as on the portal, we committed to that. But by booking directly with us you get a few things you will not find there: more flexible cancellation, the option of a later check-out, a discount code for the next stay and direct contact with me as the host if anything comes up. I will send you a link to book directly on our website.”

This way you do not tell the guest “the same” and lose the conversation. You say “the same plus this and that”, and the portal takes no commission on a direct booking. I also wire the script into the AI chatbot so it answers the same way outside staffed hours.

Online payments

BLIK and cards on your site,
without platform commission.

You can accept deposits and full payments straight on your site. The operator account is yours, money goes directly to you, I only do the integration. I am not a party to the transaction and I do not hold your funds.

1

You open an operator account

Przelewy24 or Stripe, in your company name. Zero subscription, you pay only a percentage per transaction.

2

I plug it into the site

BLIK, cards and instant transfers at checkout on your site. The guest pays in seconds, without a detour to an external service with commission.

3

Money lands with you

Straight from the operator to your bank account. No middleman, no booking platform commission.

Przelewy24default for PL

  • BLIK (most popular in Poland), cards, 200+ banks
  • PLN 0 activation, no subscription
  • Operator commission approx. 1.2-1.5% per transaction
  • Cheapest entry for a small business

Stripecards and abroad

  • Cards, BLIK, Apple Pay and Google Pay
  • PLN 0 activation, ready-made hosted checkout
  • Good for higher amounts and guests from abroad
  • Fixed fee on every transaction, less profitable for small amounts

Why it's worth it: Booking takes 15-18% of every reservation, Booksy charges a monthly subscription. A payment gateway takes about 1.2-1.5% per transaction and nothing more. On a PLN 600 payment that is the difference between over PLN 100 going to the platform and about PLN 8 in operator fees. The rest stays with you.

You are the seller, so the terms, returns and GDPR are on your side. I help complete them during implementation.

Industry FAQ

Five questions
we hear from lodging owners.

Questions typical of the lodging industry. Booking, channel manager, tour, chatbot, implementation schedule. If you have a question outside the list, add it in the form below.

„Will direct bookings beat Booking.com? Booking has a 100x bigger marketing budget.”

Answer

You will not beat Booking and we are not trying to. You combine both channels: Booking still attracts new guests (reach you could not get otherwise), and your own system keeps returning and referred guests. A returning guest who knows your rooms goes straight to you on their second booking (saves you 15%), because they know what they will get. Realistic goal: 30% Booking / 70% direct in 18 months, so the average commission drops from ~15% to ~8%.

„Does a 360° tour actually affect bookings, or is it just a gimmick?”

Answer

Concrete data from our guesthouses: direct bookings grow by 20-40% compared with a site without a tour, average time on the site rises from 1:20 to 3:50, and the number of people who leave immediately drops by ~25%. For lodging a tour is not a gadget, the guest is buying a stay in an unfamiliar place and wants to see the bathroom, the layout, the view from the window. Booking will not show that (5-10 generic photos). Full calculation of the return on a tour here.

„What about a Channel Manager? I already have Octorate / MyAllocator.”

Answer

The Standard System has built-in two-way iCal synchronisation, it works with Booking, Airbnb, Slowhop, Hotels.com. For properties > 15 rooms or with 4+ channels we connect to your Channel Manager (Octorate, MyAllocator, Yieldplanet), which stays the main one. Your new direct booking system becomes one of the channels. You lose nothing, you add your own channel with 0% commission.

„Do I need a chatbot? The phone and Messenger are enough for me.”

Answer

The phone and Messenger are fine during business hours. The problem starts after 10 p.m. and before 8 a.m., when a guest asks about a free room, a spot for a dog, parking. Booking answers right away, you are asleep, and the guest books with the competition. An AI chatbot trained on your price list and house rules answers in 5 seconds. On average 5-15 extra bookings a month from night-time questions. Paid back in under 3 months.

„How long will the full package implementation take?”

Answer

A standard schedule: week 1, gathering information, copy, page layout. Week 2, photo session + 360° tour at your place (1 day of shooting). Week 3, building the website + galleries + tour. Week 4, booking system, iCal connection with Booking, payment tests. Week 5, Google Business Profile setup, posts, fine-tuning. In total: 4-5 weeks from the first conversation to launch. Chatbot optional + 1-2 weeks.

„And if my agritourism has only 4 rooms? Is that not too big an investment?”

Answer

For 4-6 rooms a smaller scope is enough: Showcase website 1 299 PLN + Mini Tour 890 PLN + Google Business Profile setup 490 PLN = 2 679 PLN for implementation. And that is enough to start saving: the booking form and the number on the site alone let you take direct bookings manually (the guest writes, you confirm), and the portal takes no commission on each such booking. The automatic online booking system with payments you add later, as direct traffic grows.

Related services

Check a specific offer

Concrete packages with starting prices. VAT invoice, no commission from clients.

Main service

Online booking system

No commission. Your own client base. Pay once, use for years. Instead of Booksy / Booking / Restaumatic.

from3,999PLNSee packages →

360° tour for hotels and guesthouses

Rooms, lobby, restaurant, spa. Guests see the interior before booking.com.

from1,690PLNSee packages →

Website for holiday cabins

Commission-free booking, availability calendar, 360° interior tour. Direct instead of Booking.

See the bundle →

Google Business Profile

Rank in Maps and the Local Pack. Full profile optimization, posts, reviews.

from299PLN/moSee packages →

From the blog

Read on the blog: strony dla branż

Co konkretnie musi mieć strona dla restauracji, hotelu, gabinetu, salonu, branżowe poradniki z konkretami.

→ All posts: „Strony dla branż”

Guesthouse revenue audit in 30 minutes

I will calculate for you exactly
how much you lose on Booking.

After you fill it in I will calculate: how much goes to Booking each year (based on turnover and rooms), how much stays after switching to an 8% hybrid, how long the package takes to pay back. Concrete numbers for your property, within 24h.

5.0 from 31 Google reviews

✓ Free audit✓ No obligation✓ Concrete numbers in 24h

A project and how it usually works

A lodging project and what the Complete usually delivers for a guesthouse

Lokal360 has 150+ completed 360° tours in its portfolio. Below is a project from the lodging industry (Tatra Cottages) plus a general description of how the Complete usually works in hotels and guesthouses.

Tatra Cottages (Dębno near the Tatras). A new website on lightweight code instead of WordPress: PageSpeed 99/100, time to the first full image (loading) lower by 88%. A faster page helps keep the guest who arrived from Google.

Guesthouses and boutique hotels. A website with a direct booking module and the client's own Przelewy24 or Stripe account (the payment goes straight to the owner) usually helps shift part of the bookings away from Booking towards direct bookings. With that pattern, less tends to be left on portal commissions. The scale depends on the property and the season.

Hotels and guesthouses. An AI chatbot for night-time questions usually answers for the owner outside staffed hours, while a 360° panorama works well as a Meta creative. Real 360° campaign benchmark (MOXO Wola): a 360° ad is clicked more often than a static photo.

What I avoid

The most common mistakes in guesthouses and hotels that I avoid

  1. Booking and Airbnb only, without your own website. You hand over portal commissions (Booking 15-18%, Airbnb ~15% host in the host-only model) and lose control over the relationship with the guest (email, phone, remarketing data). A guest who returns goes back to the portal, not to you. Lokal360: a Business website with direct booking as channel number one, portals only as a supplement (comparisons: vs Booking, vs Airbnb).
  2. A website without a direct booking system. A guest comes in from Google, looks at the photos, taps the phone number. At 10 p.m. no one answers. The guest goes back to Booking and books there. Lokal360: a booking system with a 24/7 availability calendar and Stripe or Przelewy24 payment (the client has their own account, I do not hold the money).
  3. No 360° tour, only photos. The competition has a tour in the Google Business Profile, yours has 6 phone photos from 2019. The guest chooses the one they can see before booking. Lokal360: a 360° tour for a hotel and guesthouse with HDR, 10-15 panoramas (lobby, room types, restaurant, terrace, entrance), published on the client's account.
  4. A neglected Google Business Profile, hours from 2022. The profile is the first thing a guest sees in Google Maps. No current hours, no fresh photos, no replies to reviews is a signal of "an inactive business". Lokal360: 6 months of active profile care included in the Complete package price.
  5. No content for foreign guests. Masuria, the Beskids, Podhale, the Tri-City draw German, British and Ukrainian tourists. A Polish-only website hands that segment to the competition. Lokal360: an EN locale for every client lodging page included in the package (no extra charge for translations).

After the project

What happens next after the project, step by step

Week 1: Google starts indexing the new guesthouse website. I check Google Search Console, approve the sitemap, verify the 360° tour in your Google Business Profile. First appearances in search for queries with the company name (guesthouse name plus city).

Month 1: Google shows the page for name queries. The 360° tour appears in the Google Maps profile. The first 30-50 profile views a day. The first direct bookings through the module on the site (instead of Booking).

Month 3: Google has ranking signals. Appearance in the top 3 on Google Maps for queries "guesthouse plus city", "hotel plus region". 150-300 profile views a day. The average portal commission starts to drop (some guests notice they can book direct for less).

Month 6: Steady top 10 positions for niche queries ("guesthouse with a sauna Beskids", "hotel with a pool Masuria"). The 360° tour generates 35-40% more clicks on the profile. The package pays for itself in the form of a lower average portal commission.

What happens after that? The Care package (149 PLN a month) keeps the site fast, updates plugins, makes backups. A tour refresh once every 2 years after a renovation or a change of furnishings. Extra subpages for new services (weddings, corporate events, photo shoots) as the business grows.