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360° tour · Shop and showroom A customer who has viewed the shop online is more likely to step inside

A 360° tour for your shop,
that brings customers through the door.

The customer finds your shop on Google, sees only the storefront and has no idea whether it is worth getting in the car, so they head to a place where they can check the offer first. A 360° tour shows the assortment, the space and the atmosphere before the customer even leaves home. More foot traffic, a shorter path from online to offline, an edge over the neighbour in the mall. Perfect for big-ticket showrooms: furniture, interiors, automotive.

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150+ tours in portfolio
150+ 360 tours
24-48h publication on Google
0 PLN subscription, you pay once
Two ways to do the tour net · one-off

Express 24h · fast scan · recommended

Ready the day after the shoot

from 499 PLN

Premium · DSLR + HDR

Top quality for a premium showroom

from 890 PLN

Diagnosis

Four shop problems
solved by a 360° tour.

Most customers check the shop online before they drive over. Four situations in which the absence of a tour means lost footfall and sales taken by the competition.

the customer does not know whether it is worth the trip

The customer checks the shop online before getting in the car

Before the customer drives to the shop, they check it on Google. If they only see the facade, they do not know whether they will find what they need. A 360° tour shows the assortment and the interior, the customer sees that it is worth the trip, and a search turns into a visit more often.

See the quality of the tour
the neighbour in the mall captures the traffic

A nearby or in-mall competitor has a tour, you do not

Google ranks profiles with a 360° tour higher in local results. A shop without a tour falls behind a competitor that already has one, even with a similar offer. In a shopping mall, where shops compete for the same customer, it is a real edge.

Standard package
big-ticket purchases require a close look

Showroom: the customer will not buy furniture or a car sight unseen

For big-ticket purchases (furniture, interiors, automotive, appliances) the customer wants to see the product and the space before they drive over. A 360° tour is a virtual showroom: the customer tours the display online, arrives decided, and the salesperson talks to a ready-to-buy lead.

See case studies
photos do not convey the scale of the offer

Static photos lose the assortment and the shop layout

Single photos show a slice. A 360° tour delivers the full picture: the scale of the space, the depth of the assortment, the layout of zones. The customer sees that the shop has choice, and treats it as a destination, not a stopover.

See packages

360° tour live

See the quality of the 360° tour,
vntg.studio boutique in Warsaw.

This is what our 360° tour looks like (project: vntg.studio, a circular vintage and upcycling boutique in Warsaw). Click play, turn around, see the display, the stock and the atmosphere of the interior. We will show your shop or showroom to the same standard: the display, the zones and the atmosphere, ready to view from Google Maps.

See the full vntg.studio case study →

Case studies

150+ 360° projects,
the same standard for your shop.

Projects from various industries with a physical space for the customer. Every tour delivered to the same post-production standard we will apply in your shop or showroom.

YOI Ramen · Elektrownia Powisle, Warsaw

4.6/ 5.0 Google (263 reviews)

An interior with strong character and a bar display. The tour shows the space, the light and the details, the same elements that drive customers in a shop or showroom to step inside and view the offer.

STANDARD TOUR · INTERIOR

Clan Barbers · barbershop, Warsaw

24hExpress Tour

A service venue with a product and station display, delivered 24h after the shoot. The same fast track works for shops and boutiques that need a tour on demand, e.g. before the season.

EXPRESS TOUR · RETAIL AND SERVICES

150+ 360° tours in portfolio

150+projects

Restaurants, salons, clinics, hotels, retail venues. More than ten years of experience in 360° photography and 150+ delivered 360° tours. The full portfolio of commercial interior projects.

PORTFOLIO · 150+ 360° TOURS
See all projects →

Pricing

Two ways to do the 360° tour,
a fast scan or premium.

The same shop can be covered with a fast scan (Express Tour 24h, ready the next day) or a full DSLR session (Premium Tour, top quality for a boutique or showroom where the styling matters). Pick the variant that fits your budget and the character of the venue, full sizes and panoramas on the dedicated pages.

Recommended for shops and showrooms

Fast scan · LiDAR scanner

Express 360° in 24h

from 499 zł net

ready within 24h of the session

  • A typical shop or showroom with uniform lighting
  • You need it fast, ready within 24h of the session
  • Budget below 1000 PLN
  • You change the display often and want a cheap, fast tour update
Ask about Express Details and full pricing →

Premium · DSLR + manual HDR

Premium 360° tour

from 890 zł net

usually delivered in 5-7 days

  • A premium boutique or showroom where the styling is part of the offer
  • Mixed or display lighting that needs manual HDR
  • The tour will also serve e-commerce, ads and mailings
  • You want top quality for a furniture or automotive showroom
Ask about Premium Details and full pricing →

FAQ

Questions about the shop tour
that we hear most often.

01 / 05 Will the tour show my assortment?

Yes, in a natural way. 360° panoramas cover the display zones, so the customer sees shelves, racks, furniture or cars in the showroom. It is not a product catalogue with prices, but a full picture of the offer and the space that drives customers to visit. For specific products we combine the tour with classic photography.

02 / 05 What does the shoot look like and will it disrupt sales?

The shoot takes 30-90 minutes depending on the package, we schedule it at a convenient time: before opening, after closing or during a quieter moment. The shop can keep serving customers, I set up and pack the gear on my own. In a mall we follow the venue rules.

03 / 05 Do customers have to disappear from the frame?

They do not. People in the frame are removed from panoramas in post-production using AI-assisted tools, so the final tour shows no recognisable faces of customers or staff. The shop operates normally during the shoot.

04 / 05 What kinds of shops do you tour?

Boutiques and clothing shops, furniture and interior showrooms, automotive showrooms, specialty shops, delicatessens, florists, shops in shopping malls. Anywhere the space and the assortment are a sales argument, and the customer checks the venue online.

05 / 05 Does the tour go onto the shop's Google profile?

Yes. We publish the tour on the shop's Google Business profile via Street View Studio. The tour appears on the profile within 24-48h after the shoot. You also get an embed link for the website and the online shop.

360° virtual tours for shops and showrooms across Poland

A 360° tour for a shop shortens the customer journey from the internet to the shop. In a time when every visit starts with a search, the ability to preview the space and the assortment before driving over genuinely drives footfall. For big-ticket showrooms the tour acts as a virtual display: the customer browses the showroom remotely and arrives decided.

For which shops and showrooms

  • Shops and boutiques: clothing, footwear, delicatessens, specialty shops, units in shopping malls.
  • Furniture and interior showrooms: a virtual display, the customer browses arrangements before the visit.
  • Automotive showrooms: presentation of the showroom and the models, a shorter purchase path.
  • Appliance and home equipment showrooms: showing the scale of the assortment and advisor zones.

Shop tour in specific cities

Lokal360 serves shops and showrooms across Poland. For major cities we have dedicated pages:

360° tour + online shop and business profile

Shops combine the tour with other services: a company website or an online shop with the tour embedded, full Google Business profile management and classic interior and product photography. The full bundle is the Komplet: website, tour and business profile in a single rollout.

Premium Tour or Express Tour 24h for your shop?

We offer 360° tours for shops in two variants. Premium Tour is a session with a full-frame DSLR, 50+ HDR shots per panorama, manual retouch, 5-7 days delivery. Express Tour 24h is a fast tour with a LiDAR scanner, ready on Google Maps within 24 hours of the shoot, from 499 PLN net.

When Premium, when Express for a shop

  • Premium, when you run a high-end showroom (furniture, automotive, interiors), where the display and the lighting are part of the product, and mixed lighting demands manual retouch.
  • Express 24h, when you run a typical shop or boutique with uniform lighting, a budget below 1,000 PLN and a need for fast publication, e.g. before the season or the holidays.

Full comparison of both variants on dedicated pages: 360° Premium Tour and 24h Express Tour.

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From the blog

Read on the blog: spacery 360°

Spacery wirtualne Google 360°, co kosztują, jak działają, czy się opłacają i jak nie dać się oszukać.

→ All posts: „Spacery 360°”
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How it usually works in retail

How a 360° tour works in shops and showrooms

  • In furniture and interior showrooms a 360° tour pinned into the hero of the page usually acts as a virtual display: the customer browses the collections online and arrives decided more often, with specific models on their list, and the salesperson talks to a ready-to-buy lead instead of explaining the assortment from scratch. The size of the effect depends on the industry and the venue.
  • In boutiques and clothing shops a tour pinned into the GBP profile usually shows the assortment and the interior before the customer gets in the car. The mechanism is simple: the more people see the offer online and decide to come, the more searches have a chance to turn into a real visit to the venue.
  • In automotive showrooms a tour showing the display of models and the advisor zone usually lets people view the showroom remotely, including customers from other cities. With a service like this, a customer who has toured the showroom online calls more often with a specific model in mind and arrives decided, instead of driving around several showrooms to get a feel.

Anti-patterns

The most common mistakes in shop tours that I avoid

  • A session with a messy display. Crookedly hung tops, a smudged mirror in the fitting room, boxes in the back room in the frame. I always schedule the session in the morning before opening, with a 30-minute buffer to tidy up and bring the best-selling products to the front.
  • Display lighting fighting the ceiling lamps. The display shines in spots, the rest of the shop falls into shadow, the products lose their colour. I shoot HDR on every panorama and in post-production I unify the white balance between the display zone and the rest of the floor, so the products look the way they do in real life.
  • Skipped advisor stations and service zones. A customer buying furniture or a car wants to know where they will sit when signing the contract. The absence of an advisor zone in the tour suggests the shop is just a shop with shelves. I always propose 1-2 panoramas for the advisor zone.
  • A panorama from counter level, not from the buyer's eyes. Everything looks foreign, as if from the staff's perspective. I set the tripod at a height of 155-165 cm (the eye level of a standing customer), so the tour matches what the customer sees walking inside.

After the project

What happens after the tour, step by step

Step 1 (integration with Google Business Profile): I publish the tour on the GBP profile within 24-48h of the shoot, via Street View Studio. A shop with a full tour climbs in local results, especially for queries like "furniture shop [city]" or "appliance showroom [district]".

Step 2 (embed on the website and in the online shop): you get the iframe code and a direct link. It is worth embedding the tour in the "find us" section of the online shop, in the hero of the company website and in the newsletter to your customer base. In the Standard and Premium packages the embed is included in the price.

Step 3 (monitoring views and the path from the internet to the shop): every month I check GBP Insights, how many people view the tour and how many of them click "directions". A good shop in the city centre collects 2-6 thousand tour views per month, every view is a potential visit.

Step 4 (when to refresh): it is worth refreshing the tour after a shop renovation, a change of interior, a major change of collection (e.g. a furniture showroom replaced 60 percent of the display) or with a change of season in a seasonal industry. In practice a clothing shop refreshes every 1.5-2 years, a furniture showroom every 2-3 years.