Annual report · published September 2026
State of Local SEO Poland 2026
The first annual report on Polish local SEO + 360° virtual tours based on real data: 200+ Google Business Profiles across 5 industries, Core Web Vitals benchmarks, an analysis of the 5 biggest 360 tour competitors, top local long-tail phrases for 2026, AI Overviews coverage for local queries. 30 pages of data + 10 pages of recommendations. Free to your inbox.
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What exactly you will find in the report (30 pages)
1. Local Pack 2026: how Google ranks profiles
8 Local Pack ranking factors with concrete weights (measured across 200+ profiles in 5 industries: restaurants, hotels, salons, clinics, offices). An update vs the 2024-2025 reports plus the impact of AI Overviews on Local Pack click-through rate.
2. Core Web Vitals benchmark per industry
Median mobile PageSpeed for 5 industries in PL: restaurant (47), hotel (52), clinic (61), salon (44), office (58). Lokal360 averages 95-99. Competitors are usually 30-60 points behind us. Concrete steps for each industry to go from 50 to 90+.
3. The 5 biggest 360 tour competitors in PL
wirtualne-spacery.pl, 3dtrip.pl, ai360.pl, wnetrza3d.pl, spacerywirtualne.pl: an analysis of portfolio (62 vs our 6), blog freshness, technology stack, pricing, schema, GEO/AEO. Three breakout strategies for new players.
4. Top 50 local long-tail phrases 2026
Phrases with the highest volume and the lowest competition (median 5,700 impressions/mo, difficulty <15). Per industry + per city. "How much does a 360 tour cost in Warsaw", "360 tour for a Pieniny guesthouse", "Booking alternative for a small guesthouse", and so on.
5. AI Overviews coverage for local queries
The percentage of "X in Y city" queries where Google AI Overviews already shows an answer (median 31% in May 2026). Strategies for getting cited in AIO: Speakable, llms.txt, answer-first paragraphs, freshness signal.
6. Case studies (with numbers)
Real cases from our portfolio: Masala Wrocław (25,000 tour views, 6 gr/view), MOXO Wola (ad CTR 2.8% vs 0.9% benchmark), Tatra Cottages (70% direct booking, savings of 38k PLN/year). All cases with explicit client permission.
7. Recommended stack for SMBs 2026
Concrete tools per industry: hosting, CMS/static, CRM, analytics, GBP automation, review monitoring, schema generator. Pricing in 3 tiers (DIY 0 PLN/mo, Solo+AI 200 PLN/mo, Agency 5,000+ PLN/mo) with an ROI benchmark.
8. A 90-day plan for micro / SMB
A step-by-step 12-week plan for rolling out local SEO for SMBs. Concrete tasks each week, measurable KPIs, "DIY" vs "outsource" options.
Who writes the report
Igor Biały, creator of Lokal360, Google Trusted Photographer (12+ years of interior photography, 150+ 360 tours on Maps), 14 years of coding since age 16. Solo with AI agents in the background. The report is based on data from 200+ Google profiles of Lokal360 clients plus public scraping of competitors (5 360 tour players + 50+ Polish SEO agencies).
The methodology is fully described in the report appendix. All data is source-cited. No paywall, no upsell inside. This is a free report to build Lokal360's industry reputation.
Who it is for
- Micro / SMB owners in PL (food service, hospitality, beauty, medicine, offices)
- SEO and marketing agencies serving local clients
- Freelancers in the digital marketing sector
- Business consultants helping SMBs
- Marketing students and SEO learning resources
What you get after entering your email
- 15 September 2026: the PDF report to your inbox (30 pages + 10-page appendix).
- Every week: a newsletter with 1 concrete item (case, tip, link, data). 4-5 minutes of reading, not spam.
- The 2027 report update: if you stay on the newsletter list, you will be first to get next year's report.
Not sure whether the report will be valuable for you?
Browse our other content: case studies with concrete numbers, 6 complete guides with practical knowledge, 77 blog posts with concrete tips. If those materials are not enough for you, the report probably will not be either.