Spacery 360°
Co to jest Trusted Photographer Google: pełen przewodnik 2026
Trusted Photographer Google (Zaufany Fotograf) to certyfikacja w programie Street View. Kim jest, co daje, jak rozpoznać.
360° virtual tour on Google Maps · Lokal360
Live demo · Masala Wroclaw
This is how your venue looks
on Google Maps.
The customer opens your Google profile and steps inside. With no effort from you, no updates, no fees. Igor's tour for Masala Indian Restaurant, 25,000 views in 2 months, at a cost of 6 groszy each.
25,000
Google profile views in 2 months, organically
6 gr
cost of a single view (vs 1-2 PLN in Google Ads)
+32%
increase in profile views vs the period before the tour
01/2024
published, still working today without updates
Klient widzi spacer w Google Maps zanim wyjdzie z domu. Decyzja „idziemy/nie idziemy” zapada przy spacerze, nie po wejściu na żywo.
Try it live
Step into YOI Ramen,
a fresh tour from Powisle.
The second of our reference projects: an original ramen bar in Elektrownia Powisle (Dobra 40, Warsaw), 4.6 from 263 Google reviews. Click play, turn around, see the interior, the bar, the tables. The controls are identical to the ones on your Google profile. Lazy load, so the page loads fast even if you do not click.
Customer journey · Google Maps
Three screens separate the customer
from deciding „let's go”.
The customer types a phrase, taps the listing, opens the tour. Three screens, a few seconds. On each of them, the 360° tour increases the chance the customer moves forward: they see the tour badge, an interior preview, and the first panorama inviting them inside.
Krok 01
Masala Indian Restaurant
Spacer 360°India Bhavan
Klient wpisuje frazę. Twój profil w Top-3 dzięki spacerowi 360° (Google preferuje profile z bogatą zawartością wizualną).
Krok 02
360°
Spacer 360°
Masala Indian Restaurant
Trasa Zadzwoń
Spacer
Klient otwiera wizytówkę. Widzi kafelek 360° z opcją spaceru wirtualnego. Klika.
Krok 03
↑ → ↓ ←
Klient przemieszcza się po wnętrzu jak po Street View. „Już byłem w środku”, łatwiej przekroczyć próg na żywo.
Who makes the tour
150+ tours delivered
on Google Maps.
Igor has been making 360° tours for several years, even before Lokal360 launched as a brand in 2026. 150+ delivered projects, restaurants, hotels, wedding venues, clinics, cafes. All public on Google Maps, ready to check.
150+ realizacji
Igor Biały
Founder of Lokal360 · 360° tour photographer
150+
tours delivered
Restaurants, hotels, wedding venues, clinics, cafes. All public on Google Maps, ready to check.
several years
of experience in 360° photography
Sessions, HDR post-production, retouching, publishing on Google Maps. Every stage in one pair of hands.
48h
tour ready from the session
Session, post-production, finished file. Publishing on Google Maps via the standard path in 5-7 days.
0 PLN
travel included in the package
All of Poland. Tricity, Wroclaw, Krakow, Poznan, Warsaw. Travel included, no hidden costs.
Case study
Masala Indian Restaurant ·
25,000 views in 2 months.
A real case from the portfolio. Standard package, 8 panoramas, published January 2024. What happened here, why it worked, how much it cost.
Profile views · 60 days
25,000
One-time investment
1 690 PLN
Cost per view
~6 gr
Booking calls
+18%
„The tour took on a life of its own. Customers view the interior before their visit, they book a table because they can see the atmosphere. Booking calls rose by 18% in 3 months. The investment paid off in 2 weeks.”
What was behind the result
- 8 panoramas showing the interior: entrance, main room, bar, clean kitchen back-of-house. The customer sees the cleanliness and atmosphere before stepping in.
- 360° tour published on Google Maps: Google is more willing to show listings with a tour than those with ordinary photos. The venue jumped from 6th to 2nd place in maps for the phrase „indian restaurant wroclaw”.
- Tour embedded on the website: the customer views the tour without leaving the booking page. Fewer people closed the page right away (from 62% to 41%).
- Zero monthly fees: the tour published 01/2024, working 16+ months without a single grosz extra. Google hosting.
Doubts
Five fears I hear
when ordering a tour.
The 360° tour is a new category in Poland, most venue owners see it at their competitors but do not know how the process works. The five most common questions.
„My venue is small, does a tour make sense for 25 m²?”
Answer
A small cafe / clinic is the perfect scenario for the Tour Mini 890 PLN, 3 panoramas are more than enough to show the whole interior. A tour in a small venue looks better than in a large guesthouse, because the customer sees „everything at once” and judges it at a glance. A smaller venue = a shorter session = a lower price.
„I have ordinary photos on my Google listing, is that enough?”
Answer
An ordinary photo shows one angle. A 360° tour lets the customer walk around the entire venue, feel the space, the atmosphere and the lighting. Google sees this: listings with a tour get on average 25-35% more views than those with photos alone. A tour also builds trust, because the customer sees the real interior.
„What if I change the decor / replace the furniture in a year?”
Answer
Most tours live 3-5 years without an update (customers are not that sensitive to changes like new chairs). A full re-shoot is included in the price of the relevant package, I come back, we do the update, we publish. Or: in the long run we plan a session 1-2 times in the first year, and only then every 3-5 years.
„I am afraid the session will disrupt service, I have no „empty hours”.”
Answer
The Mini session (3 panoramas) takes 30-45 min, Standard (8 panoramas) 1-2 hours. We work outside business hours (an empty frame, a better-looking tour) or during a daytime lull (e.g. 2:00 PM for a restaurant). Gear: a 360° camera on a tripod, no flash, no crew, 1 person, almost unnoticeable.
„Can I try it myself, buy a 360° camera and do it?”
Answer
You can, but a tour requires a 360° camera (3,000-6,000 PLN), a tripod, post-production software and a few months of practice. Plus the stages: session, stitching panoramas, removing the tripod from the frame, HDR correction, retouching, publishing. Gear + training + your own time usually comes out more expensive than 890 PLN for the Mini, where you get a finished tour 48h from the session.
Pricing
Three tour packages,
no subscription.
Each package is a one-time price, publishing on Google Maps, working for years with no extra fees. Google hosting. No plugins, no subscriptions, no updates.
Tour Mini
Small cafe, salon, clinic
890 PLN net · once
Up to 3 panoramas 360°, publishing on Google Maps, standard post-production. A cheap start for small venues.
- Up to 3 panoramas 360°
- Publishing on Google Maps
- Standard post-production
- Delivery 48h from the session
- No subscription
Most often chosen
Tour Standard
Guesthouse, restaurant, venue
1 690 PLN net · once
Up to 8 panoramas 360°, publishing on Google Maps + embedding (iframe) on your website, extended HDR post-production.
- Up to 8 panoramas 360°
- Google publishing + embedding on the site
- Extended HDR post-production
- Tour ready 48h from the session
- Publishing on Google Maps
Tour Premium
Hotel, premium wedding venue
2 990 PLN net · once
Up to 15 panoramas, full premium post-production with HDR + retouching, priority delivery in 24h.
- Up to 15 panoramas 360°
- Full premium post-production
- HDR correction + retouching
- Priority delivery 24h
- Publishing on Google Maps
360° virtual tour for your industry
Every industry uses the 360° tour differently: a restaurant sells atmosphere, a clinic builds patient trust, a shop shortens the path from online to offline. For the most common industries we have dedicated pages with concrete examples, pricing and answers to questions:
- 360° tour for restaurants, bistros and cafes, the customer sees the dining room before booking (Masala, YOI Ramen, Volver)
- 360° tour for bars and pubs, the evening atmosphere visible in Google
- 360° tour for hotels and guesthouses, the guest views the rooms before booking
- 360° tour for wedding venues, the couple visits the venue remotely and shortens their shortlist
- 360° tour for fitness and yoga, the customer feels the space before signing up for a pass
- 360° tour for hair salons and barbershops (Clan Barbers)
- 360° tour for clinics and medical practices, GDPR-compliant, builds patient trust (PodoSisters)
- 360° tour for offices and coworking, recruitment, B2B sales and space rental
- 360° tour for shops and showrooms, online-to-offline, more in-store traffic
- 360° tour for kindergartens and nurseries, the parent views the rooms and playground before enrolling (GDPR, empty rooms)
- 360° tour for law firms, a professional office builds credibility, full confidentiality
360° virtual tours on Google Maps. How it works step by step
A 360° virtual tour on Google Maps is an official Google Business Profile feature, available since 2010 and heavily refreshed in 2024. Anyone who finds you on Google Maps can step into your venue in Street View mode and move through the rooms, rotating the view all around and up-down. It is not a decoration, the tour genuinely helps you rank higher in maps.
Google virtual tours show up in three places at once: in the Google search results (by the company name), in the Google Maps app (on phone and on desktop) and in Street View (here the tour shows most strongly, because Google presents interiors as a natural extension of Street View from the street).
Step by step, how a tour gets onto Google Maps
- Session at the venue, 30-90 minutes, a Matterport Axis camera on a tripod. Each point is one 360° panorama.
- HDR post-production, 24-48 hours: I combine several different brightness levels of one shot, fix the lighting, remove staff from the frame if the session was during opening hours.
- Stitching the panoramas into a tour and adding the points the customer moves between rooms with.
- Publishing through a Google Trusted Photographer account, straight onto the customer's listing (Google does not have to verify it, because a certified photographer does it).
- Google shows the tour, 24-48 hours, during this time the tour gradually appears in all Google places.
- The tour works forever, no monthly fees, no subscription. I do not charge any "monthly tour hosting", only dishonest companies bill that kind of fee.
What Google rewards in virtual tours
Google has named 4 things that decide whether your 360° tour jumps into the top three in maps: listing completeness (whether the tour shows all the important places in the venue), panorama sharpness (the higher the better, Premium panoramas are sharper), a certified provider (Google trusts a Google Trusted Photographer more) and freshness (a tour refreshed every year or two does better than an old one from 2020).
In practice most small businesses neglect at least 3 of these 4 things. This is a real opportunity for any business that orders a tour from a certified provider. Igor Biały, founder of Lokal360, is a Google Trusted Photographer and has over 150 tours on Google Maps to his name.
360° virtual tours for Poland's main cities
Lokal360 serves the whole country, but in the main cities I have dedicated pages with local projects and specifics:
- Virtual tour Warsaw, YOI Ramen Powisle, MOXO Wola, boutique hotel Srodmiescie
- Virtual tour Krakow, Volver Kazimierz, Mr Black, Black Gallery Pub
- Virtual tour Wroclaw, Masala (25,000 views in 2 months)
- Virtual tour Poznan
- Virtual tour Gdansk
- Virtual tour Lodz
- Virtual tour Katowice
- Virtual tour Lublin
If you live in a smaller town, I serve you too, travel across Poland is included in the package price. Leave your number in the form below, I will call back with a concrete quote for your location.
City plus industry, 15 dedicated pages
For the most common city plus industry combinations we built separate pages with local examples, a list of districts, pricing and answers to questions. A customer searching for e.g. "360 tour for a restaurant in Warsaw" lands straight on a page matched to their situation.
Premium Tour vs Express Tour 24h. Two packages, two workflows
Since May 2026 Lokal360 makes 360° virtual tours in two variants: the flagship Premium Tour (DSLR camera, manual editing and retouching) and the new, fast Express Tour 24h (LiDAR scanner and automatic editing). I publish both on Google Maps through a Google Trusted Photographer account, both with a publishing guarantee, both across all of Poland with travel included.
| Dimension | Premium Tour | Express Tour 24h |
|---|---|---|
| Session gear | Full-frame DSLR + spherical lens | Mobile LiDAR scanner |
| Shots / panorama | 50+ HDR shots | Automatic scan |
| Final resolution | 12K-16K | 8K |
| Manual retouching | Yes, every panorama | Automatic algorithm |
| Delivery time | 5-7 days | 24 hours from the session |
| Price 3 panoramas | 890 PLN | 499 PLN |
| Price 8 panoramas (recommended) | 1 690 PLN | 899 PLN |
| Price 15 panoramas | 2 990 PLN | 1 499 PLN |
| Who it is for | Premium restaurants, boutique hotels, luxury event venues, premium brand showrooms | Cafes, clinics, offices, salons, shops, medical practices, typical restaurants |
In short: if your venue has original decor, tricky lighting and you want to use the tour in VR goggles, in print or in ads, choose the Premium Tour. If you have a typical service or hospitality venue, a smaller budget or you need the tour right now (in 24h), choose the Express Tour 24h. You will find the details of both on their pages.
Matterport or Google Street View? What to choose for a 360° tour
For a local business that wants more customers from Google, the better choice is a tour in Google Street View, not Matterport. I publish a Street View tour straight onto your Google Maps listing, right where the customer is looking for you anyway, you pay once and the tour stays forever. Matterport is a separate 3D model with measurements and a view of the whole interior like a model from above, it works on a monthly fee and you embed it on your own site. It does not show up on its own in Google Maps, which is why it works mainly for real estate, on construction sites and for documenting large spaces.
In the shortest terms: Street View shows you where the customer is already looking, while a customer still has to be brought to Matterport. You can have both (for example a premium real estate office), but for an ordinary restaurant, salon or clinic the Street View tour alone pays off faster and without a fixed monthly fee.
The full comparison with a table and a 5-year cost calculation: Matterport or Google Street View, what to choose in 2026. Do you specifically need a Matterport 3D model for real estate or documentation? See the 3D scanning service. You will also find the meaning of both in the 360° tour glossary.
Pillar · Customers from Google
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Tour quote in 24h
Tell me what industry you are in
and how big your venue is.
Give me 3 pieces of information, I will call back within 24h. I will show you: which package makes sense, how many panoramas will cover the interior, when I can come, what exactly you will get. No commitments, no bots.
✓ First call free✓ No commitments✓ 150+ tours delivered