Pozycjonowanie
Co to jest Local Pack Google i jak się tam dostać w 2026
Local Pack: 3 wyniki mapowe na górze Google dla zapytań lokalnych. Jak działa algorytm, sygnały rankingowe, optymalizacja.
Business Profile · Local Pack Top 3 Restaurant, cafe, salon, services 75% of clicks go to the Top 3 in maps
Google Business Profile,
in the Top 3 for your neighbourhood.
A customer searches for "cafe city centre", Google shows 3 pins, 75% of traffic goes there. Google Business Profile setup, category and attribute selection, posts, review management, 360° tour. Goal: position 1-3 on Google Maps for your area in 4-6 months.
~4-6 mo. to Top 3 in maps
490 PLN profile setup
299 PLN Wizytówka subscription
75% of clicks go to Top 3 Local Pack
Local Pack · Google Maps
Your business is at position 7.
The Top 3 get 75% of clicks.
A customer types "cafe centre krakow". The first thing they see is the Google map with 3 pins (Local Pack). If you are not in the Top 3, the customer goes to a competitor. Setup 490 PLN + Wizytówka subscription 299 PLN/mo, the goal is position 1-3 in 4-6 months.
cafe centre krakow
Wyniki w mapach Google
Local Pack · Top 3
1 75% kliknięć
Cafe Camelot
2 75% kliknięć
Massolit Books & Cafe
3 75% kliknięć
Charlotte Chleb i Wino
4
Karma Roasters
5
Cytat Cafe
6
Kawalerka Cafe
7 Ty
Your Cafe
1
2
3
4
5
6
7 Tu jesteś
Click-through rate per pozycja
Top-3 75%
4-6 18%
7+ 5%
„Twoja firma jest na pozycji 7. 95% klientów nie scrolluje aż tak daleko.”
źródło: BrightLocal Local Pack CTR 2024
What Google rewards
Four profile elements
that push you into the Top 3.
When building the Local Pack, Google looks at: (1) how many photos and assets you have, (2) whether the profile is fresh, (3) reviews and ratings, (4) accurate categories and attributes. Each element is concrete work, not magic.
Signal #1 · visual
360° tour + 20 photos
Profiles with a 360° tour get on average +15-30% impressions vs profiles with photos alone. I run the sessions and postproduction, publish on Google Maps, 150+ tours delivered. 360° Tour Mini 890 PLN, Standard 1 690 PLN.
Signal #2 · freshness
4 GBP posts / month
Google promotes profiles that publish every week. Posts: offers, events, new menu items, seasonal updates. A profile without posts is a dead profile. The Wizytówka package 299 PLN/mo, 4 posts written directly by me, with no middlemen.
Signal #3 · reputation
Reply to 100% of reviews within 24h
Review count and response time are one of the three biggest profile ranking factors. Every review (negative and positive) gets an empathetic reply within 24h. Google measures this and lifts your position. On top of that: changing a negative review (from 1 to 4 stars) counts more than removing it.
Signal #4 · relevance
8 categories + attributes
Google matches a profile to what the customer is searching for, using categories and attributes (parking, wheelchair access, wi-fi, kids welcome, dog friendly). Most businesses have 1 generic category and lose to competitors who have 8 plus attributes. Setup 490 PLN covers a full audit and configuration of everything.
Setup process + management
Five days from signing,
then monthly reinforcement.
The setup is done once, full configuration from scratch or taking over an existing profile. The monthly subscription keeps content fresh and reviews answered. Each month you get a report: Local Pack position, impressions, calls, directions.
- 01
Day 1-5 · one-time setup
Full profile setup from scratch
We create the profile or take over an existing one (you remain the owner, I act as the manager). Google business verification takes 1-7 days. In that time we set everything up apart from the verification itself.
- Audit of the current profile (if it exists) + Local Pack competitor analysis
- 8 categories (1 primary + 7 secondary) + attributes (parking, wi-fi, kids, dog, accessibility)
- Opening hours with holiday exceptions + the first 4 posts (offer, news, event, seasonal)
- Professional photo session (optional), 8-15 photos per profile + 360° tour
- Business data legible to Google on your website, identical on the site and on the profile
Setup ready, Google verification in progress - 02
Month 1+ · Wizytówka subscription
Monthly GBP management
Monthly work that keeps the profile alive in the eyes of Google. 4 posts + every reply within 24h + Local Pack position tracking for 5 keyphrases.
- 4 profile posts / month: offers, events, news, seasonal items
- Replies to 100% of reviews within 24h (empathetic for negatives, thanks for positives)
- Local Pack position tracking for 5 keyphrases (e.g. "cafe centre krakow")
- Opening hours updates (holidays, breaks, time off), without bothering you
- Monthly PDF report: position, impressions, calls, directions, website clicks
Subscription active, posts publishing regularly - 03
Month 4-6 · Top 3 effect
Entering the Local Pack
First results within 30 days (impressions up 20-40%), Top 10 in 60-90 days, Top 3 usually in 4-6 months in lower-competition industries, longer where competition is heavy (cafes in city centres).
- Local Pack position rises week by week, visible in the monthly reports
- Reservation and inquiry calls grow by 15-30% within 90 days of going live
- Review count grows naturally (the customer sees a prompt with the receipt or scans a QR code)
- You can cancel any month, the profile and all posts remain yours
- Option: add the SEO Wzrost package (699 PLN/mo) if we want to reinforce the website alongside the profile
Profile in Top 3, phones ringing
Case study
Cafe Mostowa · Krakow,
from position 8 to 2 in 4 months.
A real portfolio case (name changed at the owner's request). Setup 490 PLN + Wizytówka subscription 299 PLN/mo, what happened here, why it worked, how much it cost.
Local Pack position · 4 mo.
8 → 2
Reservation calls
+25%
Profile impressions / mo.
2,100 → 8,400
Total investment 4 mo.
1 686 PLN
"The profile existed, but was dead, 0 posts, rating 4.2, generic categories. After the setup and 4 months of subscription we landed in the Top 3. Reservation calls were up 25% and, more importantly, customers call with more confidence because they can see photos, posts, and review replies."
What drove the result
- Setup from scratch, 5 business days: 8 categories (cafe + brunch + breakfast + patisserie + ...), attributes (wi-fi, kids welcome, dog friendly, vegan options), hours with holiday exceptions, 20 lightweight photos on the profile.
- 360° tour on Google Maps: session during an off-hour (3 pm), 5 panoramas (entrance, main room, garden, kids corner, cake display). The tour lifted the position from 8 to 5 in the first month.
- 4 profile posts / mo + 100% review replies: breakfast offers, events (live readings, gigs), seasonal menu, news. Rating rose from 4.2 to 4.7 in 90 days thanks to negative-review replies and new positives gathered via QR.
- No annual contract: monthly subscription, cancellable any month. The client stayed because the numbers speak, calls are growing, reports show the trend.
Doubts
Five concerns I hear
when ordering a profile.
Most owners have seen the GBP dashboard before, tried it themselves, sometimes someone is already managing the profile. The five most common questions, short and concrete.
„Booksy / another booking dashboard already manages my profile.”
Answer
Booksy, Versum and other booking dashboards do not manage your Google profile, they only push hours and sometimes photos. Your Google profile is a separate tool that someone needs to actively run. Usually no one does and it sits empty. Access stays with you, I act as the manager, you remain the owner.
„What about negative reviews? I am afraid I will reply wrong and make it worse.”
Answer
Every review (negative and positive) gets an empathetic reply within 24h. Negative: a short acknowledgement of the issue, a request to take it off-platform (email or phone), an invitation to resolve. Google does not remove negative reviews, but: (1) the way you reply affects your position, (2) a changed review (from 1 to 4 stars) counts more than a removed one. I will show you replies before publishing if you want.
„How often does the profile show up in the Top 3 after setup?”
Answer
It depends on competition in your industry and town. Low competition (a garage in a smaller town): Top 3 in 60-90 days. Medium competition (a beauty salon in a mid-sized town): 4-6 months. Very high competition (a cafe in a major city centre): 6-9 months + 360° tour + add the SEO Wzrost package for the site. The audit will tell you exactly what is missing, you order it via the form at the bottom of the page.
„Does the profile work without a website?”
Answer
It works, but it works 2× better with a site. The profile links to the site, and the site has business data legible to Google, identical to the profile. Google sees everything matching and lifts the position. Without a site, a competitor who has one will always rank higher. The Wizytówka site 1 299 PLN, ready in 5 business days.
„What if someone is already managing my profile (former marketer, agency)?”
Answer
You hand me access in the Google profile dashboard (as manager or co-owner). The previous person can stay or be removed. Your call. The history of reviews, posts and stats stays (Google does not wipe data when the managing person changes). If someone has locked you out, I will help recover access (Google has a dedicated form for this, it usually takes 7 days).
Pricing
Setup once, monthly subscription.
No annual contract.
The most common path: first month setup + Wizytówka together (789 PLN), then only the subscription 299 PLN/mo. Cancel any month, the profile and all posts remain yours.
Setup · one-time
Profile setup from scratch
490 PLN net · once
Profile creation, Google business verification, categories, hours, attributes, 20 photos, business data legible to Google on your site. Delivery in 5 business days.
- Google business verification (post / video / phone)
- 8 categories + attributes (parking, wi-fi, kids)
- Opening hours + holiday exceptions
- 20 lightweight photos on the profile
- Business data legible to Google on your site
Most often chosen
Wizytówka · recommended
Monthly GBP management
299 PLN net / mo.
4 profile posts/mo, replies to every review within 24h, Local Pack tracking for 5 phrases, monthly report. The most popular subscription.
- 4 profile posts / mo.
- Replies to 100% of reviews within 24h
- Tracking 5 Local Pack phrases
- Monthly PDF report
- Cancel any month
Start package
GBP setup + SEO audit together
1 290 PLN net · once
Profile setup + SEO audit together with a 10% discount. For newly opened businesses, from day 1 you know what to put on the profile and how to configure the site for local SEO.
- Everything from the Setup package
- SEO audit 890 PLN
- 6-month action plan
- 10% discount (90 PLN)
- Delivery: 7 business days
Pillar · Customers from Google
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SEO, wizytówka, spacery, chatbot, żeby klient Cię znalazł i wszedł na stronę.
Profile audit within 24h
Tell me the business name and city.
I will check your Local Pack position.
Share 3 pieces of info, I will call back within 24h. I will show you: where you stand today on Google Maps for your industry, what is missing from the profile, which package makes sense (setup only or setup + subscription), when I can start. No commitment.
✓ Free audit✓ No commitment✓ 150+ delivered 360° tours